Website builder
Website builder for personal trainers
Packages, prices, how it works — and a session booking that holds the time.
Personal training is sold on the plan, not the equipment. What the first month looks like matters more than the gym it happens in.
Describe the business and the packages are built as a priced list with a process section for how the training actually runs, and session bookings hold the slot and stop once it's taken.
What they came for
What people want from a personal training business website
Four questions a visitor arrives with. Everything below is what the generated page does about them.
What am I signing up to?
The process section: what the first session is, what happens in the first month, how often you meet. The plan is the product, not the equipment.
What does it cost?
Single sessions, blocks of ten, small group rates — rows with their own description and price, so a block reads as its own offer rather than a footnote.
Do you train people like me?
Beginners, post-injury, runners, over-sixties. The specificity is what makes somebody think you mean them.
Can I book the first one now?
The booking holds the slot against the capacity you set and refuses once it's taken, which for one-to-one work is the whole point.
Common problems
What tends to go wrong on personal training business websites
Three patterns that come up often. None of them is a design problem, and each is a sentence or two of work to fix.
Photographs of equipment
Equipment photographs describe a gym. The trainer and the plan are what a client is choosing between.
Before-and-after photographs of strangers
Borrowed before-and-after images are often recognised as borrowed, and they make the rest of the page harder to trust. Your own clients' photographs, with their permission, or none.
No price, and no shape to the offer
Without a price and a structure, a reader cannot tell what they would be committing to. A block of sessions with a price is something to decide about.
What gets built
What a personal training business website needs
The sections Sitemo plans for personal trainers, in the order it puts them on the page.
The opening screen
The first screen: a photograph of the real place, the name, and the one thing you want a visitor to do next.
Services
What you sell, with prices. A list when there are many, cards with photographs when there are a few.
The facts people decide on
The handful of facts a visitor decides on — walk-ins welcome, open Sundays, free parking, fully insured.
Your story
The short version of why the place exists, in your voice rather than a company profile.
Gallery
The work, the room, the finished job. Laid out as a set, so one good photograph isn't carrying the whole page.
Testimonials
Room for the reviews you already have. Your words from your customers — nothing invented to fill the space.
FAQ
The questions you answer on the phone all day, answered once on the page.
Contact form
An enquiry that reaches you as an email and is kept as a record you can open later.
The ask
The line that asks for the call, the booking or the visit.
Not a fixed list. Sitemo decides which of these your site actually needs from what you describe — a personal training business with four things to sell gets a different page from one with forty.
Underneath the page
And the parts that aren't pages
Most personal trainers need somewhere to keep this. It comes with the site rather than being a plugin you go and find.
Each one is a table you edit in your dashboard — change a price, add a service, take something off the list — and the published site follows. Bookings hold the slot against the capacity you set and stop accepting once it's full, so the site can't promise a time you can't keep.
The words
The same line, written twice
A general version of a line and a specific one, both about the same length. The difference is how much a visitor can do with it.
General
“Helping you achieve your fitness goals with personalised training.”
Specific
“One-to-one strength training for people who have never lifted before. Twice a week, twelve weeks.”
The second names the client and the commitment; the first could be about anyone.
General
“Contact me for pricing.”
Specific
“£45 a session, £400 for a block of ten. First session is a movement assessment, £25.”
An assessment with a price is a concrete first step.
The prices and areas above are made-up examples; what is being shown is the shape of the sentence. Yours go in the box below, and the site is written from them.
Try it
Describe your personal training business
This is the same box that's on the home page, filled in with the example above. Change it to yours.
Free to try · No credit card · Your site stays exportable
Questions
Websites for personal trainers
- Can people book a session online?
- Yes — the booking holds the slot against the capacity you set and refuses once it's full, which for one-to-one sessions is the whole point. You hear about it by email and it's kept as a record.
- Can I show blocks of sessions rather than a single price?
- Yes. Packages are rows with their own description and price, so a block of ten reads as its own offer rather than a footnote.
- Can I explain how the first month works?
- Yes, that is what the process section is for — a few steps, each naming something concrete rather than a stage name.
- Can I take small group sessions as well as one-to-one?
- Yes. Capacity is per slot, so a one-to-one is a slot with a capacity of one and a group class is the same row with a bigger number.
- Can I show results without inventing testimonials?
- Yes. Use the gallery for your own photographs and the space for reviews you already have. Nothing is generated to fill either, because an invented testimonial is a claim about a customer who never made it.
- Can I sell online coaching too?
- Yes, as its own package with its own price. If it deserves a page, ask in chat and one is created with the navigation updated to reach it.
Where this isn't the right tool
Programme delivery, tracking and check-ins belong in a coaching app, and this isn't one. Sitemo builds the site that sells the block: what you do, who for, what it costs, and a booking that holds the slot.