Blog
Writing about small business websites
Practical notes on what a small business website has to do. Most of it applies whichever tool the site is built with.
· 11 min readWhat a booking form has to do that a contact form doesn'tThe two forms look alike and do different jobs. The difference becomes visible the first time two people want the same time.
· 9 min readThe small business website checklistA checklist ordered by how often each item is the reason a visitor leaves, which is a different order from the one most sites are built in.
· 8 min readHow to describe your business so an AI builds the right siteA description of about three sentences tends to produce a better site than either a single word or several paragraphs. This is what belongs in them.
· 8 min readWhat to put on a restaurant websiteA restaurant website is mainly answering four questions, usually on a phone, usually shortly before the decision is made.
· 8 min readWhat a trades website needsA trades website is usually read on a phone, in a hurry, often by somebody with a problem happening at that moment.
· 8 min readDo you need a website, or is a social page enough?For some businesses a social page is sufficient. This sets out which ones, and what the trade-offs are.