Website builder
Website builder for accountants
The services, who they're for, and a way to get in touch — built from a description of the practice.
Accountancy is chosen on fit. A sole trader and a limited company are looking for different sentences, and a generic "accounting services" page speaks to neither.
Describe the practice and the services are built as a real list you control, with the qualifications and the people behind them, and an enquiry form that arrives as an email and a record.
What they came for
What people want from a accountancy practice website
Four questions a visitor arrives with. Everything below is what the generated page does about them.
Do you work with people like me?
A sole trader and a limited company want different sentences. Services carry a description each, so "self-assessment for sole traders" can be its own row rather than being folded into "tax".
What will this cost me?
A pricing section puts packages side by side. Being one of the few practices that says a number is worth more than any paragraph about service.
Are you qualified, and with whom?
ACCA, ICAEW, AAT, your practising certificate — stated in the section for it, and only what you actually hold.
How do I start?
An enquiry form with the fields you'd ask on the phone anyway, arriving as an email and kept as a record you can find in January.
Common problems
What tends to go wrong on accountancy practice websites
Three patterns that come up often. None of them is a design problem, and each is a sentence or two of work to fix.
The site never says who it's for
A sole trader and a group of companies read the same page and neither is sure it is for them. Naming the client type answers that in a line.
Deadlines are the only content
A list of tax dates is a calendar. What you do for a client through those dates is the part specific to this practice.
No fees anywhere
Fees are often left off accountancy sites. A package price gives an enquirer something to compare before getting in touch.
What gets built
What a accountancy practice website needs
The sections Sitemo plans for accountants, in the order it puts them on the page.
The opening screen
The first screen: a photograph of the real place, the name, and the one thing you want a visitor to do next.
Services
What you sell, with prices. A list when there are many, cards with photographs when there are a few.
The facts people decide on
The handful of facts a visitor decides on — walk-ins welcome, open Sundays, free parking, fully insured.
Testimonials
Room for the reviews you already have. Your words from your customers — nothing invented to fill the space.
Your story
The short version of why the place exists, in your voice rather than a company profile.
FAQ
The questions you answer on the phone all day, answered once on the page.
Contact form
An enquiry that reaches you as an email and is kept as a record you can open later.
The ask
The line that asks for the call, the booking or the visit.
Not a fixed list. Sitemo decides which of these your site actually needs from what you describe — a accountancy practice with four things to sell gets a different page from one with forty.
Underneath the page
And the parts that aren't pages
Most accountants need somewhere to keep this. It comes with the site rather than being a plugin you go and find.
Each one is a table you edit in your dashboard — change a price, add a service, take something off the list — and the published site follows. Enquiries arrive as an email and are kept as records you can search later, so nothing is lost because an inbox was busy.
The words
The same line, written twice
A general version of a line and a specific one, both about the same length. The difference is how much a visitor can do with it.
General
“Providing accounting and taxation services to businesses of all sizes.”
Specific
“Self-assessment for sole traders and year-end accounts for owner-managed limited companies. Xero and FreeAgent.”
Clients search for the software by name, so naming it is worth the words.
General
“Fees available on request.”
Specific
“Self-assessment from £250. Limited company accounts and payroll from £110 a month.”
A published price is comparable; "on request" leaves the comparison to be made elsewhere.
The prices and areas above are made-up examples; what is being shown is the shape of the sentence. Yours go in the box below, and the site is written from them.
Try it
Describe your accountancy practice
This is the same box that's on the home page, filled in with the example above. Change it to yours.
Free to try · No credit card · Your site stays exportable
Questions
Websites for accountants
- Can I say which clients I work with?
- Yes, and it is worth the space — the services section carries a description per service, so "self-assessment for sole traders" reads differently from "tax".
- Can I add a fees page later?
- Yes. There is a pricing section for packages side by side, and a new page can be added by asking for it in chat.
- Is my site's data mine?
- Yes — the site and any records it collects are exportable. That is a design constraint of the product, not a paid add-on.
- Can I put fixed fees on the site?
- Yes. Packages are rows with a price and what's included, and changing them is an edit in the dashboard rather than a job for whoever built the site.
- Can I say I'm full until April?
- Yes — the announcement bar across the top is for exactly that, and it comes down as easily as it goes up.
- Can I move the site somewhere else later?
- Yes. Export produces real components and stylesheets a developer would be willing to inherit, along with your data. It is a design constraint of the product rather than a paid add-on.
Where this isn't the right tool
This is a website, not a practice management or bookkeeping system, and nothing here should be used to move client data around. Sitemo builds the front: the services, the fees, the qualifications, and an enquiry that stays in your dashboard.