Website builder
Website builder for real estate agents
Who you are, where you work, and a way to reach you — with the photographs given room.
An agent is chosen on area and on the impression of competence. Both are visual decisions made in about four seconds.
Describe the agency and the site is generated around the photography with the areas you cover said plainly, the team given faces, and an enquiry form that arrives as an email and a record.
What they came for
What people want from a estate agency website
Four questions a visitor arrives with. Everything below is what the generated page does about them.
Do you know my area?
The neighbourhoods you cover, named. An agent is chosen on area before anything else, and "serving the whole city" reads as covering nowhere in particular.
Am I selling or letting?
Two different customers with two different worries. They can be separate services, or separate pages, rather than one paragraph trying to reassure both.
Who are these people?
Faces and a line each. For an agency the team section is doing more selling than the copy above it, because the decision is about who turns up to the valuation.
How do I get a valuation?
The enquiry form asks for the address and a way to reply, and arrives as an email and a record — the shortest path from a browse to a booked appointment.
Common problems
What tends to go wrong on estate agency websites
Three patterns that come up often. None of them is a design problem, and each is a sentence or two of work to fix.
Covering "the whole city"
A city-wide claim gives no sense of where you work most. Naming the neighbourhoods is more specific, and it matches how people search locally.
The team page is empty
A valuation means somebody coming to the house. Names and photographs answer part of that decision.
A stock photograph of a generic house
A stock house is recognisably not local. A photograph of a street a visitor knows is specific to the area you cover.
What gets built
What a estate agency website needs
The sections Sitemo plans for real estate agents, in the order it puts them on the page.
The opening screen
The first screen: a photograph of the real place, the name, and the one thing you want a visitor to do next.
Services
What you sell, with prices. A list when there are many, cards with photographs when there are a few.
The facts people decide on
The handful of facts a visitor decides on — walk-ins welcome, open Sundays, free parking, fully insured.
Testimonials
Room for the reviews you already have. Your words from your customers — nothing invented to fill the space.
Your story
The short version of why the place exists, in your voice rather than a company profile.
FAQ
The questions you answer on the phone all day, answered once on the page.
Contact form
An enquiry that reaches you as an email and is kept as a record you can open later.
The ask
The line that asks for the call, the booking or the visit.
Not a fixed list. Sitemo decides which of these your site actually needs from what you describe — a estate agency with four things to sell gets a different page from one with forty.
Underneath the page
And the parts that aren't pages
Most real estate agents need somewhere to keep this. It comes with the site rather than being a plugin you go and find.
Each one is a table you edit in your dashboard — change a price, add a service, take something off the list — and the published site follows. Enquiries arrive as an email and are kept as records you can search later, so nothing is lost because an inbox was busy.
The words
The same line, written twice
A general version of a line and a specific one, both about the same length. The difference is how much a visitor can do with it.
General
“Your local property experts, delivering an unrivalled service.”
Specific
“Sales and lettings across Cotham, Redland and Bishopston. Four of us, all of whom live here.”
Naming three areas is checkable, and it matches how people search locally.
General
“Book a free valuation.”
Specific
“We'll value your house this week, in person, and tell you what we'd actually list it at.”
A time and a form of visit are commitments; a free valuation is offered by most agencies.
The prices and areas above are made-up examples; what is being shown is the shape of the sentence. Yours go in the box below, and the site is written from them.
Try it
Describe your estate agency
This is the same box that's on the home page, filled in with the example above. Change it to yours.
Free to try · No credit card · Your site stays exportable
Questions
Websites for real estate agents
- Can I list the areas I cover?
- Yes, plainly and near the top — coverage is the fastest disqualifier, and burying it costs enquiries.
- Can I show the team?
- Yes. A team section carries a photograph and a line each, which for an agency is doing more selling than the copy above it.
- Can I connect my own domain?
- Yes, with the certificate issued and renewed for you. The site is served from a CDN rather than a server you maintain.
- Can I list properties on it?
- Properties can live in a table you edit, which is right for a handful at a time. A full portfolio feed from a CRM is not what this is; most independents put the areas, the team and the valuation enquiry first, which is what actually generates the call.
- Can I have a page per area?
- Yes. Ask in chat for a page about the neighbourhood you cover and it is created with content on it, and the site's navigation is updated to reach it.
- Can I use my own photographs of the area?
- Yes. Every image on the page is swapped by clicking it in the editor, and the site ships with stock photography so it is presentable before you have got round to it.
Where this isn't the right tool
This is not a property portal. There is no feed from your CRM, no portal sync and no full listings database — for a big book of stock you need that software. Sitemo builds the public site: the areas you cover, the people, and the valuation enquiry.