Website builder
Website builder for roofers
Finished jobs, the area you cover, and a quote form — the three things a roofing website is actually for.
Roofing is sold on evidence. A page of adjectives loses to six photographs of a finished roof every time.
Describe the business and the gallery and before/after sections are planned in from the start, not left as an empty widget — with the jobs you take, the area you cover, and a quote form underneath.
What they came for
What people want from a roofing business website
Four questions a visitor arrives with. Everything below is what the generated page does about them.
Have you done a roof like mine?
The gallery and the before/after slider are planned in from the start. Roofing is sold on evidence, and six finished jobs beat a page of adjectives every time.
Do you come out to my village?
Coverage said plainly near the top. For a job somebody is getting three quotes on, a visitor who cannot tell whether you cover them often stops there.
What kind of roofing do you do?
Flat roofs, tiles, slate, repairs, full replacements — real rows in a services table, so a person with a leak finds their own words on your page.
Can I get a price without a phone call?
The quote form asks for the job, the address and a number to call back on. It arrives as an email and is kept as a record.
Common problems
What tends to go wrong on roofing business websites
Three patterns that come up often. None of them is a design problem, and each is a sentence or two of work to fix.
Six photographs, all of the same roof
A gallery reads as a portfolio when the jobs are visibly different. Several angles of one job show less range than a few separate jobs.
The quote form asks for twelve fields
Long forms are abandoned more often, and somebody with water coming in is unlikely to finish one. The job, the address and a phone number are enough to call back.
No insurance or guarantee named
Roofing is a large purchase for most households. Stating the insurance you carry and the guarantee you give answers a question every quote raises.
What gets built
What a roofing business website needs
The sections Sitemo plans for roofers, in the order it puts them on the page.
The opening screen
The first screen: a photograph of the real place, the name, and the one thing you want a visitor to do next.
The facts people decide on
The handful of facts a visitor decides on — walk-ins welcome, open Sundays, free parking, fully insured.
Services
What you sell, with prices. A list when there are many, cards with photographs when there are a few.
Your story
The short version of why the place exists, in your voice rather than a company profile.
Gallery
The work, the room, the finished job. Laid out as a set, so one good photograph isn't carrying the whole page.
The ask
The line that asks for the call, the booking or the visit.
Testimonials
Room for the reviews you already have. Your words from your customers — nothing invented to fill the space.
FAQ
The questions you answer on the phone all day, answered once on the page.
Contact form
An enquiry that reaches you as an email and is kept as a record you can open later.
Not a fixed list. Sitemo decides which of these your site actually needs from what you describe — a roofing business with four things to sell gets a different page from one with forty.
Underneath the page
And the parts that aren't pages
Most roofers need somewhere to keep this. It comes with the site rather than being a plugin you go and find.
Each one is a table you edit in your dashboard — change a price, add a service, take something off the list — and the published site follows. Enquiries arrive as an email and are kept as records you can search later, so nothing is lost because an inbox was busy.
The words
The same line, written twice
A general version of a line and a specific one, both about the same length. The difference is how much a visitor can do with it.
General
“Quality roofing solutions for domestic and commercial clients.”
Specific
“Flat roofs, slate and tile repairs, full replacements. Ten-year guarantee on new coverings.”
A guarantee is specific and comparable; a claim to quality is not.
General
“Free roof inspections.”
Specific
“We put a camera up, send you the photographs, and quote from what's actually there.”
The second describes what actually happens on the visit.
The prices and areas above are made-up examples; what is being shown is the shape of the sentence. Yours go in the box below, and the site is written from them.
Try it
Describe your roofing business
This is the same box that's on the home page, filled in with the example above. Change it to yours.
Free to try · No credit card · Your site stays exportable
Questions
Websites for roofers
- Can I show finished jobs?
- Yes. A gallery is planned in for trades where the work is visual, and there is a before/after section that puts the same roof on one slider.
- Can I take quote requests with photos?
- The quote form carries the fields you need for a callback — the job, the address, a phone number — and each submission arrives by email and is kept as a record.
- Do I need to write the copy?
- No. The copy is written from your description, and every word of it is editable by clicking it on the page. Most people change a few sentences and leave the rest.
- How many photographs do I need?
- Six to nine is where a gallery starts reading as a portfolio rather than a sample. The site ships with stock photography until you swap yours in, so it is never empty while you gather them.
- Can I show a job's before and after?
- Yes — one slider, the same roof, dragged across. It is the section that does the most work on a roofing site.
- Can I add a page for commercial work?
- Yes. Ask in chat and the page is created with content on it, and the navigation and footer are updated to link to it.
Where this isn't the right tool
It will not take measurements, price a job or produce a quotation document. Sitemo is the shop window: the finished jobs, the coverage, the guarantee, and a request that reaches you as an email and a record. The quoting stays where it is.