Compare
Sitemo vs Durable
The closest comparison on this list — both generate a site from a description. The difference is what is underneath it.
The short answer
This is the closest comparison on the list: both products turn a sentence into a website in about a minute, and if the first minute is all you care about you will not find much between them. The difference shows on the second day — what a page is made of, whether an edit is an edit, and whether the site can leave with you.
Durable generates a small business website from a short description in about a minute, and pairs it with tools aimed at running the business — invoicing, a CRM, marketing.
Sitemo makes the same opening move and then invests in the layer below the page: the site is structured data rather than a blob of markup, which is what lets an AI edit change one section safely, and what lets the whole thing compile to code you can export.
Side by side
Sitemo and Durable
| Sitemo | Durable | |
|---|---|---|
| Generating the site | From one description, with the pipeline reviewing its own output before you see it. | From a short description of the business, in about a minute. source |
| What the page is made of | Structured sections with typed properties, which is what makes a targeted AI edit — "make the services section more direct" — safe rather than a rewrite of the page. | Generated site content edited in Durable's own editor. source |
| Taking your site elsewhere | Publishing compiles your site to real components, HTML and stylesheets, and export hands you that code to host anywhere. | Durable's site builder is a hosted product; check their current documentation for what can be exported. source |
| Beyond the website | Collections, forms and bookings behind the site, with the records exportable. No invoicing or CRM. | Business tools alongside the site, including invoicing and a CRM. source |
Which one
Where each of them is the right answer
Choose Sitemo if
- You care what happens after the first minute — the tenth edit, not the first draft.
- You want the site to be structured data, so "move the booking form above the gallery" is one operation rather than a rewrite.
- You want the compiled site and the records exportable, on principle rather than on a plan.
Choose Durable if
- You want the invoicing and the CRM in the same place as the website, and that bundle is worth more to you than owning the code.
- You are buying a way to run the business, not a website with a backend under it.
- One subscription covering several jobs is the thing you are optimising for.
When to choose Durable instead
Choose Durable if you want the invoicing and CRM in the same place as the website and that bundle is worth more to you than owning the site's code.
Underneath
The difference that outlives this page
The table above describes things that can change from one release to the next. This section describes how the product is built, which changes more slowly.
A page here is not markup. It is a list of typed sections with named properties — a menu is items with prices, a booking is slots with a capacity — and that is the reason an instruction like "make the services section more direct" can be applied to one section and rolled back on its own, instead of rewriting the page and hoping.
The same structure is what makes leaving possible. Because the page is data, publishing can compile it into components with real names and ordinary Tailwind classes — the kind of code a developer would be willing to inherit — rather than a wrapper that reads a blob of JSON at runtime. Export is that output.
None of this is visible in the first minute, which is exactly why it is worth saying out loud on a page comparing two products that are indistinguishable in the first minute.
Moving
What moving off Durable actually involves
Four steps, including the ones that take time or that nothing can do on your behalf.
Run the same sentence through both
Both products make the same opening promise, so the most direct comparison is one description run through each. Paste it into both and compare what comes back.
Then ask each one to change something
Move a section, reword the services, add a page for one part of the business. The first draft is where these products look alike; the second edit is where they stop.
Look underneath the page
Ask what happens to the site if you leave, where the enquiries are kept, and whether a form is a real collection you can query. The answers do not change how the home page looks and they decide everything else.
Move the domain last
Whichever you pick, keep the other running until the DNS record changes. Nothing about the decision has to be made in one sitting.
Questions
Moving, and staying
- Both generate a site in a minute. What actually differs?
- What you can do on the second day. Because a Sitemo page is structured data rather than markup, an instruction like "move the booking form above the gallery" is a structural edit with a checkpoint behind it, and the same structure is what makes export produce code worth inheriting.
- Do I need to know anything technical?
- No. The structure exists so the product can be safe with your site; you interact with a page you click on and a chat box.
- Can I try both before deciding?
- Yes, and you should. Type the same description into each and compare the two sites side by side — the free tier here exists so that decision costs nothing but ten minutes.
- What if I need invoicing and a CRM as well?
- Then this is not the whole answer for you, and that is worth knowing now. Sitemo builds the site and the data directly behind it — collections, forms, bookings, records — and nothing about running the books.
- What does "structured data" actually get me?
- Two things you can feel: an AI edit that changes one section and can be undone, and an export that produces components with real names instead of generated soup. Everything else about the claim is architecture you should never have to think about.